Carolina Recycling Association
Getting the Word Out Award
The Mecklenburg County Wipe Out Waste (WOW) Ambassador Program was recognized by the Carolina Recycling Association (CRA) at their 2013 Annual Conference. The WOW Ambassador Program was given the "Getting the Word Out: Sensational Education and Outreach" award, which highlights a program that has excelled in educating the community about waste reduction. Criteria for the award included audience diversity, effectiveness, response from the audience and creative use of materials, media and funds.
The Mecklenburg County Wipe Out Waste Ambassador Program’s mission is to recognize and reward Mecklenburg County businesses that are committed to building a strong community and fostering an environment of stewardship to reduce, reuse and recycle waste in the workplace and purchase recycled products. This is accomplished through education and outreach to the business community as well as by promoting the efforts of these sustainable businesses to the general public. If you want to ensure that you are doing business with organizations that are helping Wipe Out Waste, check out the online Ambassador Member Directory.
The County Solid Waste Department has focused a great deal of effort in reaching out to the business community over the past several years because commercial waste makes up almost half of the total waste stream in Mecklenburg County. The results have been impressive. The business community has really stepped up, showing an approximately 47% reduction in the commercial waste stream since 1999.
Check out a part of the award winning media campaign:
Ambassador Program Commercial Spot #1 (Ambassador Program)
Ambassador Program Commercial Spot #2 (Ambassador Program and Commercial Drop Off Center)
Ambassador Program Commercial Spot #3 (Ambassador Program and Source Separation Ordinance)
Ambassador Program Web Spot #1 (Junk Rescue)
Ambassador Program Web Spot #2 (Gita Sporting Goods)
Ambassador Program Web Spot #3 (Charlotte Latin School)
Ambassador Program Web Spot #4 (Celgard)
Ambassador Program Web Spot #5 (Carolinas Animal Hospital and Dental Clinic)
Look here for more information on the WOW Ambassador Program.