On Saturday, Oct. 1, 2010, while more than 18,000 people gathered in uptown Charlotte for the Race for the Cure, the Charlotte Fire Department unveiled the Pink Lady. The eye-catching apparatus serves a dual role: it's a working fire truck to be used as a reserve apparatus throughout the city, and a visible reminder to the public for awareness, prevention, early detection, and a vigilant reminder to all who see her regarding the fight against cancer.
Fire Chief Jon Hannan witnessed the power of a pink fire truck at the IAFC conference in Atlanta. He became aware of the presence that such a truck could have, and the impact on our community. Through the incredible generosity of Anchor-Richey Emergency Vehicle Services, the 2000 American LaFrance/General fire engine was transformed from its original color to pink and white, at no cost to the city.
To honor all our members who have fought cancer, we placed a ribbon bearing their name on the Pink Lady. In addition, the public was able to honor their loved ones with a temporary ribbon on the truck. The Pink Lady is available by request for events.
In conjunction with the public introduction of the Pink Lady, the Charlotte Fire Department also launched the inaugural Fight to Extinguish Cancer campaign. The mission of our campaign is to provide awareness and support to our members and their families in their fight against all types of cancer. The campaign has several focal points: awareness, prevention, early detection and fundraising.
The Fight to Extinguish Cancer campaign and Pink Lady appearances include:
- Komen Race for the Cure
- Carolina Panthers pre-game ceremony
- Chic-fil-A Dig Pink
- UNCC "Dig for the cure" at UNCC Halton Arena
- Firefighters Cure Walk
- The Avon Walk for Breast Cancer
- Breast Cancer Golf Tournament, Tillery Tradition Golf Course, Albemarle, NC
- Pink Out Breast Cancer Awareness Football Game, West Mecklenburg High School
- Strides Against Breast Cancer Walk
- Cancer Awareness Football Game, Johnson C. Smith University
If you would like to have the Pink Lady fire engine at your next event, please click here to submit a request for the Pink Lady.
The response to the Pink Lady has been tremendous and we look forward to sharing her with the community for years to come.