Strategic Initiatives:
   -  Enhance Customer Service
   -  Improve Technology Efficiencies
   -  Maintain AAA Rating
   -  Deliver Competitive Services
   -  Recruit & Retain Skilled, Diverse Workforce
  

Strategic Objective:  Enhance Customer Service
1. Initiative: Improve citizen access to major City services
     Measure:  Implement Phase l of the 311 Customer Service Center
     Target 2006:  Center open by July 1, 2005
     Target 2007:  Gather baseline data through FY2006 to develop performance standards for FY 2007

     Measure:  Increase citizen satisfaction with City services
     Target:  Rating of extremely good or good in overall service delivery by at least 70% of citizens in biennial survey.
     Prior Year 2003: 70%

Strategic Objective: Improve Technology Efficiencies
1.  Initiative: Develop technology solutions that result in operational efficiencies, improve service delivery and/or cost control
     Measure:  Identify options for community-wide wireless access to the Internet 
     Target:  Completed by 2nd quarter FY2006

     Measure:  Identify online services and information that can provide the greatest positive citizen impact
     Target:  Identify services by December 31, 2005

Strategic Objective:  Maintain AAA Rating
1.  Initiative:  Pursue fiscal policies that maintain the City's AAA rating
     Measure:  AAA Rating
     Target:  Report annually
     Prior Year:  AAA Rating maintained

     Measure: Ratio of General Obligation net bonded debt to accessed value
     Target:  4% or less
     Prior Year 2004:  0.66%

Strategic Objective:   Deliver Competitive Services
1.  Initiative:   Deliver services that provide value and are competitive in cost and quality
     Measure:  Total dollars subjected annually to competition, privatization, or optimization
     Target:  80% of competition plan achieved
     Prior Year 2004:  $45,310,577 subjected: 86% of plan achieved

     Measure:  Benchmark data from annual Institute of Government Performance Report
     Target:  Perform as well as or better than statewide average in 75% of service categories
     Prior Year 2003:  City performed as well as or better than the state-wide average in 44 of 60 service categories (73%) in refuse collection, household recycling, year waste collection, fire and police service, emergency communications, asphalt maintenance and fleet maintenance.

Strategic Objective:  Recruit & Retain Skilled, Diverse Workforce
1.  Initiative:  Develop strategies to recruit and retain a skilled and diverse workforce to maintain effective service delivery
     Measure:  Assess workforce for ability to provide effective services to a diverse citizenry
     Target:  Increase the number of specialized certifications received and the number of educational degrees received

     Measure:  Monitor citywide turnover rate annually (turnover rate will be measured by calendar year)
     Target:  Maintain a voluntary turnover rate of 3% or less for public safety pay plan employees and 8% or less for all other employees.
     Prior Year 2003:  public safety - 2.0%;  all others - 5.3% (voluntary terminations)
     Prior Year 2002:  public safety - 2.1%; all others - 6.7% (voluntary terminations)